Olalekan Makinde

B2B lead generation · Cybersecurity and IT

Growing leads for a cybersecurity and IT services client

The Media Key

B2B digital marketing across paid search, SEO, and email to bring in qualified leads for a technology services company.

• Developed and ran the digital marketing strategy across paid advertising, SEO, and email.
• Optimized Google Ads through keyword targeting, audience segmentation, A/B testing, and budget allocation.
• Ran SEO: keyword research, on-page optimization, technical audits, and content.
• Built landing pages, website content, and automated email nurturing campaigns.

Product launch · Consumer electronics

Oraimo SpaceBuds launch

MK Digital Media · Aug 2024 – Jan 2025

Launch campaign for Oraimo's SpaceBuds and SpaceBuds Pro earbuds, run across the brand's social pages.

• Planned and posted launch content and ran the giveaways.
• Ran the #SpaceBudsVsAirPods trend on X, which reached #3 on national trends.
• Wrote briefs for influencers and creators to extend reach.
• Reported campaign results to the client.

Audience growth · Beauty

Growing a beauty client on Instagram and TikTok

The Media Key

Social media campaigns and content for a beauty client.

• Built new social strategies, content plans, and content formats.
• Worked with influencers and creators, and ran paid social.
• Turned analytics into reports with clear next steps for the client.

Communications campaign · Ontario

Think Before You Trust

Master's capstone · University of Niagara Falls Canada

A digital media literacy campaign that helps Ontario post-secondary students spot mental health misinformation on TikTok. It teaches a simple three-step habit: identify, evaluate, respond.

• Designed and launched the full campaign with five deliverables, including TikTok-native fliers, a podcast, and an interactive data dashboard.
• Built the campaign website around research on mental health content on TikTok.

Visit thinkbeforeyoutrust.net